Facebook Party Training
Facebook parties can be a blast and
very profitable for you and your hostess! Here are some tips, tricks,
and timelines that you can explore! Please let your team leader know if
you have any questions!
Organization Tips
o Create an image folder just for FB Parties, and then folders inside that for Pre-Party Posts, Party Posts, and After-Party Posts.
o Click here to watch a video webinar of how to schedule all of your posts ahead of time using a service called CinchShare. (42 min.) (This is not necessary, but it's something to look into if you plan on doing a bunch of FB parties!)
Hostess Coaching
Creating the FB Event Page
o Our parties live and die by
hostess coaching! It's CRUCIAL to invest time in each hostess; she's the
heart of our business. Everyone wants a ton of free books, they just
don't know how to make that happen - we have to coach them to success!
o After the hostess books her date, schedule a time to CALL her on the phone. By coaching her over the phone, we're more likely develop a relationship with her. After all, our hostesses are our best potential new team members! Yes, pick up the phone, give her a call, ask her about her children, let her know that you genuinely care about helping her have a successful party!
o Here's a great graphic to save and message to your hostess! Be sure to go over it with her on your call:
o After the hostess books her date, schedule a time to CALL her on the phone. By coaching her over the phone, we're more likely develop a relationship with her. After all, our hostesses are our best potential new team members! Yes, pick up the phone, give her a call, ask her about her children, let her know that you genuinely care about helping her have a successful party!
Suzanne Mosley, one of our absolutely fabulous team leaders, breaks it down for us:
Check out another quick video by Suzanne about mailing packets:
o Click here for a great PowerPoint by Director Tabatha Roach on FB parties, includes great messages for hostesses and a sample timeline.
o Before the party starts, private message everyone who RSVPs to introduce yourself and ask if she'd like book recommendations. Something like this will work:
o Before the party starts, private message everyone who RSVPs to introduce yourself and ask if she'd like book recommendations. Something like this will work:
Hi, I'm the book lady for (Hostess)'s
upcoming Usborne FB party! She is just awesome, and we both appreciate
your RSVPing! I LOVE helping people find just the right books for their
kiddos, so if you'd like to send me the ages of your children and some
things they're into right now, I can shoot you back some
recommendations! Looking forward to partying with you soon, and please
let me know if I can help with anything before the big night! Talk soon!
o Click on Events in left sidebar, then Create. A good name is something like 'Jill's Usborne Book Bash!' (I like to create the event from my personal page so that I can make it private.)
o Click here to watch a video of how to create an event page (this is the same video using CinchShare above, but it will also show you how to set up the event in the first 5 minutes).
o Click here to watch a video of how to create an event page (this is the same video using CinchShare above, but it will also show you how to set up the event in the first 5 minutes).
o Possible event description for Details (copy/paste):
----------------------------------------------------------------------------------
SHOPPING LINK: (insert eShow link)
- First 10 people to RSVP that they are "Going" or "Maybe" and show up for the party will be put into a drawing for a fantastic prize!
- Grab a yummy treat, get cozy, and join us back here at the event page on (insert date and time)!
- Super shopping specials just for YOU when you attend that night!
- Can't make it that night? Use the shopping link above to order anytime and/or host your own Facebook party at a time that works best for you!
I can't wait to party with you all! And remember, you don't have to be 'there' just 'here' on your computer, phone, iPad, etc! See you very soon!
----------------------------------------------------------------------------------
o Where, something like 'Your own comfy couch!' is good.
o Parties
should be around 30 minutes long (an hour-long party is fine, too). Be
sure to check the time with your hostess and make note of the time zone
in posts.
o Privacy should be set to Invite Only. Be sure to uncheck the box at the bottom that says 'Guests can invite friends.'
Here's a good FB party banner to save and use if you'd like (click on image, then right click, Save As):
Here's another one specifically for a business launch:
(thanks, Lindsay O., for sharing!)
o Once
the event is created and you have the banner uploaded and saved, post
3-4 of the pre-party images below so the event wall is not blank when
guests arrive.
o When the event page is ready, one week before the party, click on Edit in the event page (top right), and add your hostess to the HOSTS line (be sure you're friends with her first). She'll get an invite and be able to invite her friends now, and then be sure to click SAVE at the bottom when you're finished:
o When the event page is ready, one week before the party, click on Edit in the event page (top right), and add your hostess to the HOSTS line (be sure you're friends with her first). She'll get an invite and be able to invite her friends now, and then be sure to click SAVE at the bottom when you're finished:
o
After your hostess has been made a HOST, send her a private message or
email letting her know to look for the invite. This is a sample FB
message to send to the hostess one week out:
-------- (script to copy/paste to hostess) --------
Hey,
girl! Thanks again for hosting an Usborne FB party! Your event is up
and ready - WOOT! I'm going to share with you my super-secret TOP tip
for FB party success, ready?! My #1 tip for getting your friends to
actually RSVP and come to the party is to only invite your top 5 or 6
people first, and ask them if they'd like an invite. If they say yes,
great! And THEN you can pm them the link to the party:
(insert FB event page link)
THEN,
after we have a five or six Goings, you can pm the rest of your friends
(50ish max - let's keep it exclusive!) and ask them if they'd like an
invite. If they say yes, then invite them and pm them the link! Easy
peasy! Here's a script you can copy/paste and pm to your friends (make
it as personal as possible by adding their name, etc.):
"Hey (Name)! I'm hosting a LIVE FB
Usborne book party (insert date and time). I just discovered these books, they are SO
wonderful...and the FB party is actually really fun! Do you want an
invite?"
There ya go, friend! I'm going to post once a day on your event page, so if you could like my comments and TAG your friends, that will really help get this party started! I'm SO excited to party with you next week! Please let me know if you have any questions! Can't wait to get your family TONS of free books!
-------- (end script) --------
o Private message your hostess again the morning of her party to encourage her to remind her guests about the party that night. And just be her cheerleader!
Let her know you have it all under control and that you're excited
about her awesome event! Please click on the files linked above to get
more ideas for hostess coaching. The trick is to develop a system so
you're not reinventing the wheel with each party. I like to PM her the
day she books the party, then one week out when her event page is ready,
and then again the morning of. Find what works for you!
Posting Tips
o Only post once a day on the event page, starting a week before the party.
o Pre-party posts should be fun, entertaining, and informative. Avoid sounding too 'salesy' by using a good mix!
On your ecommerce site, log into "My Account".
Then, click on "Add Wish List".
Then, give the Wish List a name (customer's name).
Link it to the hostess's event, then save.
Next, click on "Wish Lists".
Under "Consultant Created" choose the customer's name and click on "Edit Book Details".
Then you can start adding books to a custom wishlist that is perfect for the customer's children!
At the bottom of their wishlist is a link that you can copy to share the wishlist. Copy and post it to the event page wall and tag the customer in the wall post.
Click here or below to see a quick video explaining how:
Possible Timelines
Pre-Party Posts:
o Pick
the ones you like and save them in your Pre-Party folder. You won't use
all of these, but get a good mix of informative, entertaining, and fun!
Also, everything in parentheses are notes for you, not to be posted on
the event page.
Mark your calendars, set the alarm on your phone, be there or be square!
Post the ages and interests of the children in your life, and I'll
create a personalized wish list just for you with my top
recommendations! I love helping you find just the RIGHT books that you
and your family will love!
(this is an image to use when you're going to create custom wish lists for guests)
Why, yes they do make awesome gifts!
Did you know about AWESOME lifetime guarantee? Check it out!
Reading is just not optional, folks.
I'd love to help you build your home library! Join us back here for the
FB party to discover AMAZING Usborne books and learn how you can get
them for free!
For those kids, like mine, who need to keep moving even with their books!
Are you ready for summer? Need some new books? I can help with that!
Check out of our best-selling drawing books!
Sooo true!
These will keep your kiddos busy for HOURS, plus they're cheaper than a baby sitter!
Can't make the FB party? We'll miss
you, but feel free to order anytime before the party to support our
awesome hostess! Well, anytime unless it's like Medieval time, or any
time in the past for that matter (no computers yet, so your order will
not likely go through... hmmm). But, no worries; let's live in the NOW!
All orders placed online will ship directly to your door in just a few
days (sorry, Lancelot not included).
(include SHOPPING LINK in post)
Stuck. in. my. head!
Yes, this has absolutely NOTHING to
do with our awesome books, but I'd like to know what caliber of party
people I'm dealin' with. Pick yer poison!
Some of the best places to keep
books for your kiddos! Do you have books in the 3 B's? We have a cute
basket by the potty, and it's a huge hit! Where do you keep books for
easy access?
So true!
Whew! Good thing we don't have to worry about THIS at our hostess's FB party coming up (insert date and time)!
I think Usborne is pretty awesome,
but don't take my word for it! Check out these impressive accolades, and
then come to the FB party (insert date and time) to discover the #1 children's books in the UK!
We've got to fight for the right, ladies! Who's with me?! See ya back here for the FB party very soon!
Can't have enough!
Yes!
(Pick any of these below and try the caption: Check out these best-sellers!)
(These are also great to post when someone asks for a recommendation!)
MORE great FB graphics can be found
in our Back Office, Consultant Toolbox, then scroll all the way down on
the left sidebar and click on Social Media.
Remember, you won't use all of these, just one a day, so pick and choose!
o It's a good idea to post a few reminders the night of the party, starting at one hour away:
Calling all party animals! (Insert hostess's name)'s Usborne book party starts in just 1 hour!
Only 30 minutes until the absolute
BEST event of your life! (I may or may not be exaggerating, but it
really will be pretty awesome!) See you very soon!
Party starts in 15 minutes! Can't wait!
Just 5 minutes until go-time! WOOT! See you very, very soon, friends!
o Number your posts, so people who come late can quickly catch up.
o Open your eCommerce (shopping) site in a separate tab so you can quickly find and post recommendations.
o Your hostess is the KEY to each party's success. Try to keep an private message going with her throughout the party, and let her know how it's going and get her feedback. Ask her to tag friends in posts, and just be her cheerleader throughout the event!
o Feel free to copy/paste this content and save the pictures. A good idea is to number the pictures to match the post when you save them.
o As people place orders, you'll get emails of their selections. Posting pictures during the party of the books they ordered is a great way to get other party-goers to check out titles they might not have seen! Here's an example:
(Ordering friend)
picked out some fantastic science books- thanks so much for your order!
"First Encyclopedia of Science" has been sitting in my cart for a
while. Please let me know how you like it!! Thank you for supporting (Hostess)!
(when you post multiple pictures in a FB post, it will create a nice collage like above)
o Beginning below is just one example of a 30-minute party, but feel free to adjust and find what works best for YOU! The important thing is to not reinvent the wheel for each party. Create a system and timeline that you like, and just repeat it - easy peasy! I'm using 8 p.m. as a start time for this example, and I do highly recommend looking into a FB post scheduling service (such as CinchShare, see training videos listed above) if you plan on doing lots of FB parties (it's not necessary, but it is a good investment if you'll be doing these a bunch).
(8:00 p.m.) Post 1: Welcome and thank you all so much for joining us tonight for (Hostess)'s book party! We're doing PARTY POINTS for a free sticker book with your purchase (or free shipping - you would just reimburse them)! Get your first party point NOW by introducing yourself, letting us know where you are in this big, wide world, and sharing one word that describes our fabulous hostess-with-the-mostess! Every comment tonight counts towards winning our awesome prize!
(Like each comment and welcome the guests by tagging them. Create a good, fun vibe; it's a party!)
(8:03 p.m.) Post 2: If you're wondering how this works, here are a few things to keep in mind -
1. The party moves quickly so hit REFRESH often!
2. This party has FOUR parts listed below! I will save 15 minutes at the end to answer any questions you may have. Please tag me in your questions; I don't want to miss any!
3. Every time you participate in the party you get Party Points that will earn you a chance to WIN at the end!
4. You can order at ANY point during the party. Just click (insert eShow link) to begin shopping! Here we go!
(8:04 p.m.) Post 3:
Let's raise the stakes here, party people! Earn points throughout the
party by completing any of the items listed. The person that rakes in
the most points by the end of the party wins!
(8:06 p.m.) Post 4:
Please comment below with the ages of your kiddos and one crazy thing
that they've said recently! Each comment gets ya a party point!
(8:10 p.m.) Post 5: MOVIE TIME! Grab your popcorn and check out some of my favorite Usborne books! When you're finished, comment with a EUREKA! (then I post the You Tube link)
(This
is where I post my short product demo video. You don't have to have a
video, but it's good to show people the insides of the books if
possible. When you make one, try to keep it under 6 minutes. You can
also do short, 2 min. videos of best-sellers by age, like preschool
favorites, etc. If you don't have a video, feel free to use Melody's,
and just say something like, "Another book lady gave me permission to
use her video until I get mine finished.")
Click here to see Melody Stroud's FB demo video. (6 min.)
Examples of product-specific FB party videos:
Click here to see Meg Roke's Castle demo. (2 min.)
Click here to see Meg's baby/toddler books demo. (4 min.)
Click here to see Meg's elementary-aged books demo. (6 min.)
Using videos from Usborne Publishing's You Tube channel is another great option if you want to quickly feature specific titles but don't want to make your own videos:
(just remember that this is for the UK site, so only use videos of products that we carry in the US)
Click here to see the Magic Painting Book video.
(8:16 p.m.) Post 6: Time to shop! Ready to start browsing the website? Use this special link to check out our amazing books: (insert eShow link).
First order placed gets extra party points towards our prize! Alright,
get to browsin,' friends, and please let me know if I can help you;
don't forget to tag me! :)
I
also post an exclusive shopping special in the comments of this post.
It could be free shipping with order over $75, or buy 4 get 5th free,
whatever you feel like doing. You're paying this out of your commission,
essentially, so only do what you feel comfortable with, and you don't
have to do this part at all. We're in business to make money, not to spend it, so it's up to you.
And this is a good place to also comment with a jpeg of the monthly
customer specials - found in Consultant Toolbox, Current Specials. Here
are some images and wording you can use for the shopping specials:
Spend $75 tonight and I'll reimburse your shipping cost!
TONIGHT ONLY! Buy any 4 books and get the 5th free! Check out like normal, and I'll reimburse your 5th book!
Spend $75 tonight and I'll reimburse your shipping cost!
(8:17 p.m.) Post 7:
Need a recommendation? This is one of the BEST-SELLING series we offer!
Oooh and ahhh with your children as they explore what's hidden in the
pages of our Shine-A-Light books. Check them out!
(8:19 p.m.) Post 8:
Reading is not optional. Fostering a love of books and learning, as you
know, is vital to our children's futures. I am here tonight to help you
find just the right books to add to your library! Please comment and
tag me (so I don't miss anything!) if you're looking for
recommendations!
(8:22 p.m.) Post 9: (Hostess)
needs your help! To earn her amazing hostess rewards, we need to get
some parties booked tonight! Whether you're interested in throwing a
party at your home or in the comfort of your PJ's online, we've got the
perfect party for you! If building your home-library for FREE and
partyin' with your friends sounds appealing, message me and we can set
you up to host the next event! The first 2 ladies to message me and book
a FB party will get an extra $25 in FREE books at their parties, plus
you'll be (Hostess)'s new BFF! ;)
If you'd like to post a quick video, and if you're in your INCENTIVE
PERIOD (first 3 months), feel free to copy/paste this link instead of
using the above graphic:
https://youtu.be/E6SSHDJW6QsSay something like:
This is just for an 'average' party, and we all know you are ABOVE average! How many free books will YOU get at your party?! Comment after you watch for an extra party point!
(8:24 p.m.) Post 10:
Not only are these great supplements to your child's science homework,
they are fascinating books that will have you just as eager to learn
along side your child! Are they in your cart yet? (insert hostess's eShow link)
(8:26 p.m.) Post 11:
We'll be wrapping up the party soon and want to make sure everyone gets
a chance to place an order and/or ask questions tonight! Please tag me
so I don't miss ya!
The party will be open until tomorrow at midnight.
To shop, visit (insert shopping link).
If
you love books, love discounts, and are looking for some extra income,
I'd love to share with you more about my job! I'm currently looking for
awesome ladies, just like you, to join my team and promote literacy! Did
you know there are no minimums with Usborne to stress you out?! You can
start for under $100 and just give it a try, plus you can work entirely
from home doing FB parties just like this (I'll show ya how!)! Send me a
quick message if you're interested in learning more. Now hang on tight
while I tally up your party points! Back in a sec with tonight's winner!
(8:29 p.m.) Post 12: CONGRATULATIONS to our winner! You win a free sticker book with your purchase (or free shipping, or whatever you decide that night)!
Please tag me/message me when you find the one you want; if you've
already ordered, we'll get one to you! Are you the winner?! Check the
comments to find out!
(Tag the winner in the comments)
(8:30 p.m.) POST 13: This will be my last official post. A BIG thank you to the amazing (Hostess)
for hosting such a fun party! I'm so excited to award her with many
FREE and HALF PRICE books! I would love to help YOU too! Hosting is so
easy, pick a type of party (home or online), pick a date and leave the
rest to me! I'll be your event planner and we'll work as a team to have a
super-fun party for you and your friends! Message me to learn more!
I'll be sticking around for a while longer to answer your questions, so
feel free to ask away! And again, THANK YOU for hanging out with us
tonight! YOU are awesome!
After-Party Posts:
o Send
everyone who orders a personal message that night thanking them, and
keep cheering on your hostess behind the scenes! I post a couple of
graphics on the event page after the party just to catch any last-minute
orders.(Day after, morning)
Thank you again to our FABULOUS
hostess for an awesome party last night! We had a blast! If you'd like
to place an order, we'll be closin' up shop tonight at midnight, so
please let me know if I can help you with book recommendations today!
And if your wishlist is bigger than your budget, treat yourself to your
own FB party! Message me to book your date! Thanks again, ladies, for an
FUN party last night!
(Day after - evening)
Last call! (Hostess)'s
book party will be ending TONIGHT at midnight! Thanks so much for your
support of our awesome hostess-with-the-mostess! Can't wait to hear how
you like your new Usborne books! Shop here: (insert eShow link)
(4 days later, if you want to offer this discount)
Have
your books come in yet? I'd love to hear what you and your family
think! If you post a picture and/or review on my business page, I'll
give you 10% off your next order! (Insert FB business page link)
(If you don't have a FB business page, but would like to learn more and how to set one up, click here to watch a great training video by Cynthia Hess!)
This is just one way to do a FB party; there are many options! The most important thing is to develop a system that works for you and replicate it - work smarter not harder! Hostess coach and have fun, like these guys:
Let your team leader know if you have any questions; we're all happy to help you!
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